ABOUT US
Fay Hinkson is a bilingual Market Research and Business Intelligence specialist.
Fay helps you establish your strategic orientation confidently, thanks to a unique combination of custom research and analytics skills.
Fay has b-to-b and b-to-c experience with leading global corporations including Michelin, Yamaha, Toyota/Lexus, Hewlett Packard and has worked for global market research agencies such as Ipsos and iPerceptions.
She holds an MBA in Global Management (Grenoble, France) and has conducted research across Canada, the USA, Caribbean/Central America, Europe and China.
OVER 20 YEARS' EXPERIENCE. AT YOUR SERVICE.
Successful history in market research consulting, advising leading brands on:
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New product/service development
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Country and regional market expansion
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Go-To-Market strategy development
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Re-capture of market share
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Design and impact evaluation of online and offline media campaigns and advertising assets
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Online and brick-and-mortar customer experience
We integrate insight from structured and unstructured data and design custom market research to fill the gaps, to tap into the unmet needs of your target end-users.
We have an international, specialized network to fulfill your needs, which includes:
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Data scientist - integrate big data into your customer knowledge base and uncover hidden insights about your market
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International market research partners - for your expansion outside of Canada
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Multilingual services - English, French, Spanish, other languages as needed including Portuguese, Russian, Mandarin...
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Legal consultants - to establish your foreign-based business in Canada